Users Better Recognise Neutral Banner Ads
Marketers often make ads bright and catchy. However, scientists from HSE University have found out that banner advertising on websites should be neutral in order to influence users more effectively. The results of the study have been published in the Frontiers in Psychology journal.
‘From Egyptology to Neurobiology’
In the run-up to the new admissions campaign, HSE University Rector Nikita Anisimov met with journalists from leading media outlets to brief them on the upcoming campaign, focusing in particular on the types of support available to applicants and students and on international admissions.
Mathematical Model Helps Solve 'Organiser's Dilemma'
Researchers from the HSE International Laboratory of Intangible-driven Economy have developed a model for optimising contest prizes for winners and more. The study uses eSports statistics to offer insights into the optimal reward structure for team competitions in a variety of spheres, including corporate and patent battles. The findings from this study have been published in the Journal of Economic Behavior & Organization.
‘30 Years Together’—International Partners’ Week Held at HSE University
HSE University in Moscow held the ‘30 Years Together’ International Partners’ Week. Embassy and university representatives from Armenia, Kazakhstan, Kyrgyzstan and Uzbekistan attended the opening meeting. Representatives of HSE campuses in Perm, Nizhny Novgorod, and St. Petersburg also took part in the event.
Card Index: Climate Migration
Natural disasters and long-term climate change processes, from rising sea levels to melting glaciers to soil degradation, are causing people to move to safer locations not yet affected by food and water shortages. Recently, climate migration has been on the rise globally due to environmental changes. What territories are more likely than others to experience out-migration, and why? A report co-authored by Associate Professor of the HSE Faculty of Geography and Geoinformation Technology Yulia Kuznetsova offers some ideas.
Faculty of Computer Science Lab Develops Monitoring System for LHC Experiment
Researchers from the Laboratory of Methods for Big Data Analysis (LAMBDA) at the HSEFaculty of Computer Science have created a monitoring system that is used in the Large Hadron Collider beauty experiment (LHCb). The system helps track the quality of the collected data and allows operators to quickly find errors.
Learning Is Based on Neurons’ Ability to Cooperate for Survival
Exploring the predictive properties of neuronal metabolism can contribute to our understanding of how humans learn and remember. This key finding from a consideration of molecular mechanisms of learning and memory conducted by scientists from Russia and the U.S. has been published in Neuroscience & Biobehavioral Reviews.
Russian Researchers Develop Hybrid Sensor That Can Help Diagnose Cancer
A team of researchers from HSE University, Skoltech, MPGU, and MISIS have developed a nanophotonic-microfluidic sensor whose potential applications include cancer detection, monitoring and treatment response assessment. Today, the device can identify gases and liquids dissolved at low concentrations with a high degree of accuracy. The paper is published in Optics Letters.
'Your Biggest Competitor in Life Will Always Be Yourself'
HSE representatives attended the St. Petersburg International Economic Forum and contributed to many of its sessions. What technologies, approaches and strategies are relevant in this new reality we find ourselves in? HSE Rector Nikita Anisimov, HSE Academic Supervisor Yaroslav Kuzminov and other experts offered their perspectives on these issues during panel discussions.
Six HSE MIEM Educational Programmes Accredited by the Association for Engineering Education of Russia
Six HSE MIEM educational programmes have been accredited by the Association for Engineering Education of Russia (AEER). The accredited programmes have been awarded the EUR-ACE® label and the Washington Accord certificate.